5 Proven YouTube Growth Hacks for B2B SaaS Companies: A Case Study
Updated: Apr 12
If you're a B2B SaaS company looking to increase your brand awareness, generate leads, and acquire new clients, YouTube can be an incredibly effective marketing channel. However, with millions of videos uploaded every day, it can be challenging to cut through the noise and get noticed. In this article, we'll share five proven YouTube growth marketing hacks that you can use to skyrocket the growth of your YouTube channel.
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Since 2016, I have intermittently shared recipes, nutritional and lifestyle advice on my YouTube channel, documenting my learnings from attending a lifestyle coaching certification, reading books, experimenting with recipes, and attending an MSc in Clinical Nutrition. In this article, I will share five YouTube marketing insights that I learned from comparing two videos on the same subject, which I uploaded in 2018 and 2020, respectively.
In 2018, I uploaded a video on the benefits of drinking nettle tea. Two years later, I did a similar but more extensive video on the same subject. Below I am comparing the videos alongside their data from the time they were published up to a day ago (September 1, 2022).
Video Link | ||
Video Title | STINGING NETTLE TEA BENEFITS + Nettle Tea Recipes (Nettle Benefits) | NETTLE TEA BENEFITS | How To Drink Nettle |
Description | Lengthy including variations of the keyword | Short description including only the title keywords |
Tags | 489/500 | 323/500 |
Published | Jul 5, 2020 | Aug 13, 2018 |
Video length | 8:45 | 4:28 |
Views since published | 57.2K | 19.8K |
Impression CTR% | 10.0% | 8.1% |
Subscribers | 787 | 251 |
Average view duration | 3:40 | 2:20 |
Average percentage view | 42.1% | 52.5% |
Main source of views | Youtube search - 76.6% | Youtube search - 76.5% |
Likes (vs. dislikes) | 97.8% | 94.1% |
Optimize the Video File
Before uploading the second video, I optimized it for title, description, and tags, which helped Google bots identify and rank the video. Remember, YouTube is a search engine, so optimizing the video file can improve its discoverability.
Optimize Video Description and Tags
Similar to optimizing the video file, the second video had a longer title with long-tail keywords, a lengthier description with naturally integrated related keywords, and relevant tags, which can also improve discoverability.
Video Length and Engagement
YouTube's goal is to keep users on the channel, so it prioritizes and promotes videos that people watch longer. A longer video with more engaging visuals will naturally be more favored by YouTube. Videos that retain the attention of users for 40% or more can potentially perform better.
Impression CTR%
Both videos had a great Impression CTR%, with the second video having a 2% higher CTR% than the first. I updated the YouTube cover of the second video three times until I was happy with the CTR%. Changing the cover image every five days and analyzing data can provide informative insights. Don't be discouraged if you don't see the desired volume in the first 24 hours, as views can increase up to 30 days after the video goes live (as shown in the graph below).
Likes vs Dislikes
The percentage of likes vs dislikes can affect the impression volume of your videos. The second video had a higher like vs dislike percentage compared to the first, which can improve its performance. Pay attention to the comments section, which also sends engagement signals to YouTube. Initiate conversations by asking viewers for their opinions or sharing helpful guides.
These are my five YouTube marketing insights from analyzing the performance of two videos on the same subject. I haven't mentioned anything about shorts which are on the rise in this article. You can read my article on how to use shorts to drive traffic to your long tail content in another article on my website.
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Frequently Asked Questions (FAQs)
How do I optimize my YouTube videos for SEO?
To optimize your YouTube videos for SEO, make sure you include relevant keywords in your video title, description, and tags. Also, try to create engaging and informative content that people would want to watch and share. You can also promote your videos on social media and other platforms to increase their visibility.
How long should my YouTube videos be?
The ideal length of your YouTube videos depends on your content and audience. Generally, shorter videos (around 3-5 minutes) are better for retaining viewers' attention, while longer videos (over 10 minutes) are better for delivering more in-depth information. However, it's important to keep your content engaging and informative, regardless of the video length.
How can I increase engagement on my YouTube videos?
To increase engagement on your YouTube videos, make sure to respond to comments and encourage viewers to share their thoughts and opinions. You can also ask for feedback or ask viewers to subscribe to your channel for more content. Additionally, you can include calls-to-action in your videos, such as asking viewers to like, comment, and share.
Can I monetize my YouTube channel?
Yes, you can monetize your YouTube channel by enabling ads on your videos and participating in the YouTube Partner Program. However, you need to meet certain criteria, such as having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Additionally, you need to follow YouTube's policies and guidelines for content and advertising.
How can I measure the success of my YouTube marketing efforts?
You can measure the success of your YouTube marketing efforts by tracking metrics such as views, engagement, watch time, and conversion rates. You can also use YouTube Analytics to get insights into your audience demographics and behavior. Additionally, you can set specific goals for your YouTube marketing campaigns and track your progress towards them.