Christina Tsiripidou
5 Proven YouTube Growth Hacks for B2B SaaS Companies: A Case Study
Updated: Apr 12

If you're a B2B SaaS company looking to increase your brand awareness, generate leads, and acquire new clients, YouTube can be an incredibly effective marketing channel. However, with millions of videos uploaded every day, it can be challenging to cut through the noise and get noticed. In this article, we'll share five proven YouTube growth marketing hacks that you can use to skyrocket the growth of your YouTube channel.
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Since 2016, I have intermittently shared recipes, nutritional and lifestyle advice on my YouTube channel, documenting my learnings from attending a lifestyle coaching certification, reading books, experimenting with recipes, and attending an MSc in Clinical Nutrition. In this article, I will share five YouTube marketing insights that I learned from comparing two videos on the same subject, which I uploaded in 2018 and 2020, respectively.
In 2018, I uploaded a video on the benefits of drinking nettle tea. Two years later, I did a similar but more extensive video on the same subject. Below I am comparing the videos alongside their data from the time they were published up to a day ago (September 1, 2022).
Video Link | ||
Video Title | STINGING NETTLE TEA BENEFITS + Nettle Tea Recipes (Nettle Benefits) | NETTLE TEA BENEFITS | How To Drink Nettle |
Description | Lengthy including variations of the keyword | Short description including only the title keywords |
Tags | 489/500 | 323/500 |
Published | Jul 5, 2020 | Aug 13, 2018 |
Video length | 8:45 | 4:28 |
Views since published | 57.2K | 19.8K |
Impression CTR% | 10.0% | 8.1% |
Subscribers |