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  • Writer's pictureChristina Tsiripidou

How To Successfully Launch on Product Hunt: A Proven Guide for a B2B SaaS Product


How to launch successfully on product hunt

Launching a B2B SaaS product on Product Hunt can be an excellent way to gain exposure and attract potential customers. Product Hunt is a popular online platform that allows product creators to showcase their products to a community of early adopters, investors, and potential customers. However, launching a B2B SaaS product on Product Hunt can be challenging, and there are several things you need to consider before launching.


In this article, we will discuss how to successfully launch a B2B SaaS product on Product Hunt, including benefits, challenges, examples, and FAQs.


Content

Benefits of Launching a B2B SaaS Product on Product Hunt

Challenges of Launching a B2B SaaS Product on Product Hunt

Steps to Successfully Launch a B2B SaaS Product on Product Hunt

Examples of Successful B2B SaaS Product Launches on Product Hunt

Frequently Asked Questions (FAQs)


Benefits of Launching a B2B SaaS Product on Product Hunt

Launching a B2B SaaS product on Product Hunt can provide several benefits, such as:


Exposure

Product Hunt has a community of early adopters, investors, and potential customers who are interested in new and innovative products. Launching your B2B SaaS product on Product Hunt can provide exposure to this community, leading to increased visibility and potential customers.


Feedback

Product Hunt users are known for providing valuable feedback on products. Launching your B2B SaaS product on Product Hunt can provide you with valuable insights into what potential customers think about your product.


Branding

Launching your B2B SaaS product on Product Hunt can help establish your brand as an innovative and forward-thinking company. This can help attract potential customers and investors.


Challenges of Launching a B2B SaaS Product on Product Hunt

Launching a B2B SaaS product on Product Hunt can also present several challenges, such as:


Competition

Product Hunt is a competitive platform, and there are likely many other B2B SaaS products vying for attention. This means you need to have a well-thought-out launch strategy to stand out from the competition.


Timing

Launching your B2B SaaS product on Product Hunt requires careful timing. You need to choose a day and time when your target audience is most likely to be active on the platform.


Reviews

Product Hunt users are known for providing honest and detailed reviews of products. While this can be beneficial, it can also be challenging if your product has any issues or bugs.


Steps to Successfully Launch a B2B SaaS Product on Product Hunt

  1. Build a Following: Before launching your B2B SaaS product on Product Hunt, it's essential to build a following on the platform. This can be done by regularly participating in the community, upvoting and commenting on other products, and engaging with potential customers. You can connect with me here.

  2. Plan your Launch: Planning your launch is essential to ensure you have a successful launch on Product Hunt. This includes choosing the right day and time, creating compelling copy and visuals, and reaching out to potential customers and influencers to help promote your product.

  3. Leverage Product Hunt's Features: Product Hunt has several features that can help you promote your B2B SaaS product, such as the "Ask Me Anything" (AMA) and "Ship" features. Consider leveraging these features to increase engagement and exposure.

  4. Follow Up: Following up with potential customers and reviewers is essential to ensure you get the most out of your Product Hunt launch. This includes responding to reviews, thanking users for their support, and providing updates and new features.


Examples of Successful B2B SaaS Product Launches on Product Hunt


Notion

Notion's launch on Product Hunt in 2016 was a significant success, generating over 10,000 signups in the first week. Here are some strategies and tactics that Notion used to make their launch successful:

  1. Build a pre-launch waiting list: Notion built a pre-launch waiting list by encouraging potential customers to sign up in advance of their launch. This allowed them to create a sense of anticipation and build buzz before the launch.

  2. Engage with the Product Hunt community: Notion engaged with the Product Hunt community before their launch by upvoting and commenting on other products. This helped them build relationships with potential customers and increase their visibility on the platform.

  3. Leverage influencers: Notion reached out to influencers in the productivity and collaboration space to help promote their launch. This helped them reach a broader audience and generate more buzz.

  4. Create compelling copy and visuals: Notion created compelling copy and visuals to showcase their product on Product Hunt. This included a well-designed landing page, a video explainer, and a clear value proposition.

  5. Respond to feedback: Notion was actively engaged with the Product Hunt community and responded to feedback and questions from potential customers. This helped them build trust and establish a relationship with their audience.

Overall, Notion's success on Product Hunt can be attributed to their ability to build buzz before the launch, engage with the community, leverage influencers, create compelling visuals, and respond to feedback.


notion product hunt

Airtable

Airtable, a cloud-based project management and collaboration tool, also had a successful launch on Product Hunt in 2015. Here are some strategies and tactics that Airtable used to make their launch successful:

  1. Build anticipation with pre-launch marketing: Airtable created a pre-launch landing page that encouraged potential users to sign up in advance of the launch. This helped to build anticipation and create buzz around the product.

  2. Create a compelling video: Airtable created a video that demonstrated the features and benefits of the product in an engaging way. The video helped to capture users' attention and generate interest in the product.

  3. Leverage existing user base: Airtable leveraged their existing user base to help promote the launch. They reached out to users and encouraged them to share the news with their network, which helped to generate more buzz and visibility.

  4. Engage with the Product Hunt community: Airtable actively engaged with the Product Hunt community before and after the launch. They upvoted and commented on other products and responded to feedback from potential customers. This helped them build relationships and establish trust with their audience.

  5. Offer exclusive features: Airtable offered exclusive features to users who signed up through Product Hunt. This helped to incentivize users to sign up and try the product.

Overall, Airtable's success on Product Hunt can be attributed to their pre-launch marketing, compelling video, leveraging their user base, engaging with the community, and offering exclusive features. These strategies helped Airtable generate buzz, build relationships, and establish a foothold in the competitive project management and collaboration space.


airtable product hunt

Figma

Figma, a browser-based user interface design tool, launched on Product Hunt in 2016, generating over 5,000 upvotes and gaining significant traction. Here are some strategies and tactics that Figma used to make their launch successful:

  1. Build a pre-launch waiting list: Similar to Notion and Airtable, Figma created a pre-launch waiting list to build anticipation and generate buzz before their launch. This helped to create a sense of exclusivity and generate interest in the product.

  2. Leverage influencers: Figma reached out to influencers in the design community to help promote their launch. This helped them reach a broader audience and generate more buzz.

  3. Create compelling visuals and copy: Figma created compelling visuals and copy to showcase their product on Product Hunt. This included a well-designed landing page, a clear value proposition, and a video explainer.

  4. Engage with the Product Hunt community: Figma engaged with the Product Hunt community before and after their launch by upvoting and commenting on other products. They also responded to feedback and questions from potential customers, which helped to build trust and establish a relationship with their audience.

  5. Offer exclusive features: Figma offered exclusive features to users who signed up through Product Hunt. This helped to incentivize users to try the product and generate buzz around its unique features.

Overall, Figma's success on Product Hunt can be attributed to their ability to build buzz before the launch, leverage influencers, create compelling visuals and copy, engage with the community, and offer exclusive features. By following these strategies, B2B SaaS startups can increase their chances of a successful launch on Product Hunt and establish themselves in the competitive tech space.


figma product hunt

In summary, launching a B2B SaaS product on Product Hunt requires careful planning, execution, and engagement with the community. However, the benefits of launching on Product Hunt, such as exposure and viral growth, make it a powerful platform for B2B SaaS startups looking to establish themselves in the competitive tech space.


Frequently Asked Questions (FAQs)

How does Product Hunt work?

Product Hunt is a website and online community that allows users to discover and share new and interesting products. Here's how it works:

  1. Submission: Anyone can submit a product to Product Hunt by creating an account and filling out a submission form. The submission should include a title, description, and a link to the product's website or app.

  2. Review: Once a product is submitted, it goes through a review process to ensure that it meets the platform's guidelines and standards. This typically takes a few hours.

  3. Launch: If the product is approved, it will be featured on the Product Hunt homepage and sent out to the community via email and notifications. The launch date and time are scheduled in advance to create a sense of anticipation and buzz.

  4. Engagement: Once a product is launched, the community can engage with it by upvoting, commenting, and sharing. The more engagement a product receives, the more visibility it gets on the platform.

  5. Success: A successful launch on Product Hunt can lead to increased exposure, traffic, and user acquisition for a product. It can also help to establish credibility and trust with potential customers.

Product Hunt also offers additional features such as a job board, a podcast, and a newsletter, all focused on the tech industry and startup ecosystem.

How to launch on Product Hunt?

How to post on Product Hunt?

How to get upvotes on Product Hunt?

How much does it cost to launch on Product Hunt?

How do I choose the right day and time to launch on Product Hunt?

How do I get users to engage with my B2B SaaS product on Product Hunt?


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