Christina Tsiripidou
17 Must-Read SaaS Marketing Books: Mastering the Art of Software Marketing
Explore the top 17 books on SaaS marketing that are essential reads for any SaaS business professional looking to unlock their marketing pot
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Christina Tsiripidou
- Apr 27
- 5 min
Best Product Analytics Tools: Comparison of Mixpanel, Amplitude, Pendo and ProfitWell
Product analytics is the process of measuring, analyzing and optimizing the performance of digital products.
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Christina Tsiripidou
- Mar 19
- 4 min
OKRs: The Comprehensive Guide to Setting and Achieving Your Goals
OKRs, or Objectives and Key Results, is a goal-setting framework that has gained immense popularity in recent years.
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Christina Tsiripidou
- Feb 19
- 4 min
Maximizing Growth and ROI: The ICE Framework for Prioritizing Your Marketing Initiatives
In this article, we'll explore the ICE framework, its mechanics, and how it can be used to prioritize your marketing efforts.
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