Christina Tsiripidou May 193 minGROWTH MARKETING17 Must-Read SaaS Marketing Books: Mastering the Art of Software MarketingExplore the top 17 books on SaaS marketing that are essential reads for any SaaS business professional looking to unlock their marketing pot
Christina Tsiripidou Apr 275 minPRODUCTIVITYBest Product Analytics Tools: Comparison of Mixpanel, Amplitude, Pendo and ProfitWellProduct analytics is the process of measuring, analyzing and optimizing the performance of digital products.
Christina Tsiripidou Mar 194 minPRODUCTIVITYOKRs: The Comprehensive Guide to Setting and Achieving Your GoalsOKRs, or Objectives and Key Results, is a goal-setting framework that has gained immense popularity in recent years.
Christina Tsiripidou Feb 194 minPRODUCTIVITYMaximizing Growth and ROI: The ICE Framework for Prioritizing Your Marketing InitiativesIn this article, we'll explore the ICE framework, its mechanics, and how it can be used to prioritize your marketing efforts.