Christina Tsiripidou
The Power of a Growth Advisor for B2B SaaS Companies
To navigate the complexities of scaling, VPs, founders, and CEOs often turn to growth advisors to unlock a company's potential growth.
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Christina Tsiripidou
- May 19
- 3 min
17 Must-Read SaaS Marketing Books: Mastering the Art of Software Marketing
Explore the top 17 books on SaaS marketing that are essential reads for any SaaS business professional looking to unlock their marketing pot
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Christina Tsiripidou
- May 12
- 3 min
How to Perfect Your SaaS Onboarding with Profiling Questions
The key to unlocking growth potential lies in the SaaS onboarding process, specifically the use of profiling questions.
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Christina Tsiripidou
- May 4
- 5 min
Guerilla Marketing: Examples and Ideas to Compete with Big Brands
Rated 5 out of 5 stars.
(1)Guerilla marketing is an unconventional marketing approach that aims to create maximum impact with minimal resources.
17 views1 comment
Christina Tsiripidou
- Apr 25
- 4 min
Growth Marketer's Web Traffic Optimization Guide for B2B SaaS
Having a strong online presence is crucial. One of the key factors that contribute to a successful online presence is web traffic.
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Christina Tsiripidou
- Apr 18
- 4 min
What is a Growth Consultant and What Do They Do?
In this article, we'll explain what a SaaS growth consultant is, what they do, and how to find a good one. We'll also highlight some signs t
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Christina Tsiripidou
- Apr 10
- 4 min
Landing Page Experimentation Roadmap: Boost Your Landing Page Optimization Efforts
Landing pages are crucial elements of any B2B SaaS company's marketing strategy. To achieve success, various teams must collaborate.
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Christina Tsiripidou
- Apr 4
- 6 min
Achieving Growth through CRO & SEO Programs: A Case Study of Deel.com, Toggl, and Hotjar
CRO and SEO are two crucial aspects of any online business that wants to attract and retain customers.
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Christina Tsiripidou
- Mar 19
- 4 min
OKRs: The Comprehensive Guide to Setting and Achieving Your Goals
OKRs, or Objectives and Key Results, is a goal-setting framework that has gained immense popularity in recent years.
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Christina Tsiripidou
- Mar 16
- 5 min
10 Essential Post-Launch Strategies for B2B SaaS Success: The Ultimate Checklist
To ensure the long-term success of your product, you need to have a well-thought-out post-launch strategy.
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Christina Tsiripidou
- Mar 16
- 8 min
Building a Growth Team for Your B2B SaaS Company: Growth Models, Tips and Considerations
As a B2B SaaS company, your growth is vital to your success. But how to structure the right team to help you achieve your growth goals?
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Christina Tsiripidou
- Mar 14
- 8 min
Point of Sale Analysis: Benefits, Challenges, Data Collection, Frameworks, Softwares/Tools, Examples
Rated 5 out of 5 stars.
(1)Point of Sale (POS) Analysis is a method of analyzing sales data collected at the point of sale.
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Christina Tsiripidou
- Mar 13
- 8 min
Top 8 B2B SaaS Analytics Tools to Drive Growth
Rated 5 out of 5 stars.
(1)As the B2B SaaS industry continues to grow, it's becoming increasingly important for companies to track and analyze their data.
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Christina Tsiripidou
- Mar 10
- 7 min
Reducing B2B Churn Rate: Strategies, Best Practices, and Examples
Rated 5 out of 5 stars.
(1)Churn rate is an essential metric for businesses looking to increase their customer retention and revenue.
6 views1 comment
Christina Tsiripidou
- Mar 9
- 4 min
7 Growth Levers to Drive B2B SaaS Success
To drive B2B SaaS success, businesses must focus on growth levers that can help increase sales, customer base, and overall efficiency.
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Christina Tsiripidou
- Mar 6
- 7 min
Mastering B2B SaaS Go-to-Market Strategy: A Comprehensive Guide
Rated 5 out of 5 stars.
(1)In order to stand out in the crowded market, a solid go-to-market plan is essential.
4 views1 comment
Christina Tsiripidou
- Mar 3
- 7 min
Boosting Customer Retention in the Competitive SaaS Space
In the fast-paced world of Software as a Service (SaaS), customer retention has become a critical factor for business success.
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Christina Tsiripidou
- Mar 1
- 6 min
Personalization in SaaS: Why It Matters and How to Achieve It
Personalization involves tailoring a user's experience based on their individual needs, preferences, and behavior.
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Christina Tsiripidou
- Feb 22
- 8 min
LinkedIn Ads 101: How B2B SaaS Companies Can Supercharge Growth and Maximize ROI
Setting up a growth marketing campaign via LinkedIn ad strategy can be a powerful way for B2B SaaS companies to reach and engage their ICP.
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Christina Tsiripidou
- Feb 22
- 10 min
B2B SaaS Demand Generation: Strategies and Campaigns That Work
Rated 5 out of 5 stars.
(1)As a B2B SaaS company, generating demand for your product is crucial to your success.
8 views1 comment
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