Christina Tsiripidou
OKRs: The Comprehensive Guide to Setting and Achieving Your Goals
OKRs, or Objectives and Key Results, is a goal-setting framework that has gained immense popularity in recent years.
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Christina Tsiripidou
- Mar 16
- 5 min
10 Essential Post-Launch Strategies for B2B SaaS Success: The Ultimate Checklist
To ensure the long-term success of your product, you need to have a well-thought-out post-launch strategy.
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Christina Tsiripidou
- Mar 16
- 8 min
Building a Growth Team for Your B2B SaaS Company: Growth Models, Tips and Considerations
As a B2B SaaS company, your growth is vital to your success. But how to structure the right team to help you achieve your growth goals?
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Christina Tsiripidou
- Mar 14
- 8 min
Point of Sale Analysis: Benefits, Challenges, Data Collection, Frameworks, Softwares/Tools, Examples
Point of Sale (POS) Analysis is a method of analyzing sales data collected at the point of sale.
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Christina Tsiripidou
- Mar 13
- 8 min
Top 8 B2B SaaS Analytics Tools to Drive Growth
Rated 5 out of 5 stars.
(1)As the B2B SaaS industry continues to grow, it's becoming increasingly important for companies to track and analyze their data.
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Christina Tsiripidou
- Mar 10
- 7 min
Reducing B2B Churn Rate: Strategies, Best Practices, and Examples
Churn rate is an essential metric for businesses looking to increase their customer retention and revenue.
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Christina Tsiripidou
- Mar 9
- 4 min
7 Growth Levers to Drive B2B SaaS Success
To drive B2B SaaS success, businesses must focus on growth levers that can help increase sales, customer base, and overall efficiency.
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Christina Tsiripidou
- Mar 7
- 3 min
5 Ways B2B SAAS Companies Can Use YouTube Shorts to Drive Traffic to Long-Form Videos
B2B SAAS companies can use YouTube Shorts effectively to drive traffic to their long videos on YouTube. YouTube Shorts is a feature that...
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Christina Tsiripidou
- Mar 6
- 7 min
Mastering B2B SaaS Go-to-Market Strategy: A Comprehensive Guide
In order to stand out in the crowded market, a solid go-to-market plan is essential.
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Christina Tsiripidou
- Mar 3
- 7 min
Boosting Customer Retention in the Competitive SaaS Space
In the fast-paced world of Software as a Service (SaaS), customer retention has become a critical factor for business success.
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Christina Tsiripidou
- Mar 2
- 3 min
Lead Gen vs. Demand Gen: What's the Difference and Which is Better?
Lead generation and demand generation are two crucial strategies used in digital marketing to attract potential customers and increase...
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Christina Tsiripidou
- Mar 1
- 6 min
Personalization in SaaS: Why It Matters and How to Achieve It
Personalization involves tailoring a user's experience based on their individual needs, preferences, and behavior.
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Christina Tsiripidou
- Feb 22
- 8 min
LinkedIn Ads 101: How B2B SaaS Companies Can Supercharge Growth and Maximize ROI
Setting up a growth marketing campaign via LinkedIn ad strategy can be a powerful way for B2B SaaS companies to reach and engage their ICP.
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Christina Tsiripidou
- Feb 22
- 10 min
B2B SaaS Demand Generation: Strategies and Campaigns That Work
Rated 5 out of 5 stars.
(1)As a B2B SaaS company, generating demand for your product is crucial to your success.
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Christina Tsiripidou
- Feb 21
- 9 min
How to Boost Your SaaS Business with a Killer Referral Program
SaaS referral programs can be a game-changer for SaaS growth strategies and customer acquisition.
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Christina Tsiripidou
- Feb 20
- 13 min
The Ultimate SaaS Pricing Playbook: Tips, Tactics, and Case Studies
Rated 5 out of 5 stars.
(1)Struggling to establish a pricing strategy? Fear not, I am here to help you identify the key elements of a successful SaaS pricing strategy.
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Christina Tsiripidou
- Feb 19
- 6 min
Unlocking SaaS Growth: The Essential Framework for Scaling Your Business
The rise of Software as a Service (SaaS) companies has been unprecedented in the last few years. From enterprise to startups, businesses...
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Christina Tsiripidou
- Feb 17
- 6 min
12 Growth Marketing Metrics: Drive Growth and Measure Success
We'll explore the most important growth marketing metrics you need to measure, why they matter, and how to use them to drive growth.
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Christina Tsiripidou
- Feb 16
- 12 min
Growth Hacking 101: Unleashing Unconventional Tactics to Drive Business Growth
Growth hacking is a marketing strategy that focuses on using innovative tactics to grow a company's customer base, revenue & brand awareness
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Christina Tsiripidou
- Feb 13
- 6 min
Maximizing Growth for Your SaaS Business: The Benefits of Adopting a Growth Marketing Strategy
Growth marketing is a data-driven and customer-centric approach to marketing that is focused on driving growth for a business.
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