DEMAND GENERATION

Christina Tsiripidou

How To Successfully Launch on Product Hunt: A Proven Guide for a B2B SaaS Product

Launching a B2B SaaS product on Product Hunt can be an excellent way to gain exposure and attract potential customers.

Christina Tsiripidou

Lead Gen vs. Demand Gen: What's the Difference and Which is Better?

Lead generation and demand generation are two crucial strategies used in digital marketing to attract potential customers and increase...

Christina Tsiripidou

10 Demand Generation Metrics You Need to Measure for Marketing Success

To measure the success of demand generation efforts, various metrics are used.