5 Ways B2B SAAS Companies Can Use YouTube Shorts to Drive Traffic to Long-Form Videos
Updated: Apr 12
B2B SAAS companies can use YouTube Shorts effectively to drive traffic to their long videos on YouTube. YouTube Shorts is a feature that allows users to create short videos of up to 60 seconds. These short videos are ideal for grabbing viewers' attention and driving traffic to longer videos on YouTube.
But let's look into an example from a non B2B SaaS world first.
Shakira, a well-known Colombian singer and songwriter, successfully used YouTube Shorts to drive traffic to her music videos. One example of this is her song "Girl Like Me" with Black Eyed Peas.
Shakira created a short video on YouTube Shorts that showed her dancing to the song's beat. The video had eye-catching visuals, and the dance moves were easy to follow, making it an excellent way for fans to engage with the song.
The video's caption encouraged viewers to check out the full music video on her YouTube channel, where they could see the full dance routine and enjoy the song in its entirety.
By using YouTube Shorts, Shakira was able to create a fun and engaging preview of her music video that encouraged viewers to watch the full version. The short video gave fans a taste of what they could expect from the full video and piqued their interest, driving traffic to her longer-form content.
This example shows how B2B SAAS companies can learn from musicians like Shakira and use YouTube Shorts to create engaging and eye-catching videos that drive traffic to their longer-form content on YouTube.
Ways a B2B SaaS company can use YouTube Shorts effectively
Here are some ways that B2B SAAS companies can use YouTube Shorts effectively:
Create short teaser videos
B2B SAAS companies can create short teaser videos of their long-form content to promote it on YouTube Shorts. These teaser videos should be engaging and compelling enough to entice viewers to watch the longer video on YouTube.
Highlight key points
B2B SAAS companies can create short videos highlighting key points from their longer videos. These videos should provide a brief overview of the content covered in the longer video and encourage viewers to watch the full video on YouTube.
Create educational videos
B2B SAAS companies can create educational videos on topics related to their business. These videos can be short, snappy, and informative, providing viewers with valuable insights into their industry or niche. This can help establish the company as a thought leader and drive traffic to their longer videos.
Repurpose existing content
B2B SAAS companies can repurpose existing content into short videos for YouTube Shorts. This can include repackaging blog posts, webinars, or podcasts into shorter, more digestible formats that are perfect for YouTube Shorts.
Use trending topics
B2B SAAS companies can take advantage of trending topics on YouTube Shorts to drive traffic to their longer videos. By creating videos that are relevant to the latest trends or viral topics, companies can tap into the wider audience that these trends attract.
Examples of other creators using YouTube Shorts
Here are some examples of how other creators are using YouTube Shorts effectively:
The Verge creates short, snappy videos on tech-related topics. These videos are informative and engaging, and they encourage viewers to watch the longer-form content on their YouTube channel.
CNBC creates short videos highlighting key points from their longer videos. These videos are perfect for viewers who are short on time and want to get the most important takeaways from a video quickly.
Neil Patel creates short educational videos on topics related to digital marketing. These videos provide valuable insights into the industry and drive traffic to his longer-form content.
Vox creates short explainer videos on complex topics. These videos are engaging and informative, and they help drive traffic to the longer-form content on their YouTube channel.
In conclusion, B2B SAAS companies can use YouTube Shorts effectively to drive traffic to their longer videos on YouTube. By creating engaging, informative, and snappy short-form content, companies can entice viewers to watch their longer videos and establish themselves as thought leaders in their industry.
Frequently Asked Questions (FAQs)
What are YouTube Shorts, and how do they differ from regular videos on YouTube?
YouTube Shorts are short-form vertical videos of up to 60 seconds, designed for mobile users. They differ from regular videos on YouTube because they are shorter and typically more casual.
How can B2B SAAS companies use YouTube Shorts effectively?
B2B SAAS companies can use YouTube Shorts to create teaser videos, highlight key points, create educational content, repurpose existing content, and use trending topics to drive traffic to their longer-form videos on YouTube.
What are the benefits of using YouTube Shorts for B2B SAAS companies?
Using YouTube Shorts can help B2B SAAS companies reach a wider audience, drive traffic to their longer-form videos, increase engagement, and establish themselves as thought leaders in their industry.
How can B2B SAAS companies measure the success of their YouTube Shorts?
B2B SAAS companies can measure the success of their YouTube Shorts by tracking engagement metrics such as views, likes, comments, and shares. They can also track the traffic to their longer-form videos on YouTube and the resulting conversions or leads generated.
What are some examples of B2B SAAS companies that are using YouTube Shorts effectively?
Examples of B2B SAAS companies that are using YouTube Shorts effectively include HubSpot, Salesforce, and Google Cloud. These companies use YouTube Shorts to create educational content, promote their products and services, and establish themselves as thought leaders in their respective industries.